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Custom Toilet Paper Rolls for OEM & Private Label

ULP manufactures customizable toilet paper rolls for retailers, distributors, hospitality suppliers, wholesalers and private label brands.
From paper material and ply to GSM, sheet count, roll dimensions, embossing and packaging, we support OEM toilet paper projects based on different target markets, price positions and sales channels.
Choose from virgin wood pulp, bamboo pulp, recycled fiber and mixed-pulp options, with flexible roll specifications and private label packaging. Samples can be arranged before bulk production to evaluate paper quality, dimensions and product configuration.

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Custom Toilet Paper Specifications

Instead of offering only one fixed specification, ULP can adjust key product parameters according to your sourcing requirements.

Customization ItemAvailable Options
MaterialVirgin Wood Pulp / Bamboo Pulp / Recycled Pulp / Mixed Pulp
Ply1-Ply / 2-Ply / 3-Ply / 4-Ply
Basis WeightApprox. 13.5–30 GSM
Sheet CountApprox. 200–1000+ Sheets / Roll
Sheet WidthApprox. 8.5–13 cm / Custom
Sheet LengthCustomizable
Core DiameterApprox. 2–5 cm
Roll DiameterCustomized according to specification
EmbossingEdge / Dot / Floral / Custom Pattern
ColorWhite / Natural / Custom Options
PackagingIndividual Wrap / Multi-Roll Pack / Retail Pack / Carton
BrandingOEM / Private Label
ApplicationRetail, Hospitality, Wholesale, Commercial & Household Markets
OriginGuangdong, China


What Can You Customize?

Paper Material

Choose the fiber according to your target market, performance requirements and price positioning.

Available options can include:

  • Virgin wood pulp

  • Bamboo pulp

  • Recycled pulp

  • Mixed-fiber formulations

Virgin wood pulp is suitable for products where softness and clean appearance are priorities, while alternative fibers can be considered for different product positioning.

Ply

ULP can develop different ply configurations according to the required hand feel, thickness, strength and cost.

Available options include:

  • 1-Ply

  • 2-Ply

  • 3-Ply

  • 4-Ply

GSM

Paper basis weight can be adjusted within the applicable production range to help balance softness, strength, thickness and roll cost.

Sheet Count

Sheet count can be customized according to:

  • Retail positioning

  • Roll diameter

  • Pack format

  • Target price

  • Consumer usage habits

The current customization range can cover approximately 200 to 1000+ sheets per roll, depending on the product configuration.

Sheet & Roll Dimensions

Customize:

  • Sheet width

  • Sheet length

  • Roll diameter

  • Core diameter

This allows toilet paper products to be adapted for different regional markets, retail formats and dispensing requirements.

Embossing

Available embossing options can include:

  • Edge embossing

  • Dot patterns

  • Floral patterns

  • Custom designs subject to production feasibility

Embossing can help improve product appearance and create clearer differentiation for private label products.

Color

Standard options include:

  • White

  • Natural / unbleached appearance

Other requirements can be discussed according to the project.

Private Label Packaging

Packaging can be developed for different sales channels, including:

  • Individual roll wrapping

  • Multi-roll poly bags

  • Printed retail packs

  • Custom labels

  • Private label cartons

  • Barcodes

  • Multilingual product information



Why Choose Custom Toilet Paper?

Match Your Target Market

Different markets have different preferences for softness, ply, sheet count, roll size and packaging.

Customized specifications allow buyers to develop a product around local consumer expectations instead of relying on a one-size-fits-all configuration.

Control Product Positioning

Material, GSM, ply and sheet count can be adjusted to create:

  • Economy ranges

  • Mainstream retail products

  • Premium household tissue

  • Hospitality products

  • Commercial toilet tissue

Build Your Own Brand

Private label packaging, customized specifications and embossing help retailers and distributors create a more recognizable product range under their own brand.

Fit Different Sales Channels

Packaging and roll configurations can be adapted for:

  • Supermarkets

  • E-commerce

  • Wholesale distribution

  • Hotels

  • Commercial supply

  • Private label retail



Who Is This Product For?

Retail & Private Label Brands

Develop toilet paper under your own brand with customized paper specifications, pack quantities and retail-ready packaging.

Importers & Distributors

Source bulk toilet tissue with specifications suited to your regional customers, price segment and distribution channels.

Supermarkets & E-Commerce Brands

Create consumer-ready multi-roll packs with your own branding, barcode and product information.

Hotels & Hospitality Suppliers

Customize toilet tissue for hotels, serviced apartments, restaurants and other hospitality businesses.

Janitorial & Facility Supply Companies

Develop suitable toilet paper configurations for offices, public facilities and managed commercial environments.



OEM & Private Label Toilet Paper

ULP supports B2B customers throughout the custom toilet paper development process.

Customization can cover:

Paper
Material / Ply / GSM

Roll
Sheet size / Sheet count / Roll diameter / Core diameter

Appearance
Embossing / Color

Packaging
Roll wrap / Multi-pack / Bag / Carton

Branding
Logo / Artwork / Barcode / Private label information

This allows buyers to develop a product around their market instead of simply adding a logo to an existing standard roll.



Custom Toilet Paper OEM Process

1. Requirement Confirmation

Send us your target specifications, including:

  • Material

  • Ply

  • GSM

  • Sheet size

  • Sheet count

  • Roll dimensions

  • Packaging

  • Quantity

If you do not have a complete specification, you can provide a reference product or explain your target market.

2. Specification Review

Our team reviews the requirements and confirms suitable production options based on product performance, packaging and target positioning.

3. Packaging & Artwork Confirmation

For private label projects, packaging dimensions, branding, barcode and artwork are reviewed before production.

4. Sample Evaluation

Samples can be arranged for evaluation of:

  • Softness

  • Paper thickness

  • Ply

  • Sheet size

  • Roll size

  • Embossing

  • Packaging

5. Mass Production

Production follows the confirmed specifications and approved packaging details.

6. Quality Inspection

Finished products are checked against the agreed product and packaging requirements.

7. Packing & Export

Orders are packed according to the confirmed configuration and prepared for international shipment.



Quality Control

For customized toilet paper projects, quality control should focus on measurable specifications rather than general claims such as “premium quality”.

Paper Specification Check

Key items can include:

  • Raw material

  • Ply

  • GSM

  • Paper appearance

Roll Specification Check

Finished rolls can be checked for:

  • Sheet width

  • Sheet length

  • Sheet count

  • Roll diameter

  • Core diameter

  • Roll weight

Embossing Check

Embossing pattern, consistency and finished appearance can be inspected against the confirmed sample.

Packaging Inspection

For private label orders, inspection can include:

  • Packaging artwork

  • Barcode

  • Pack quantity

  • Product information

  • Carton markings

Pre-Shipment Inspection

Finished goods can be checked against the approved specifications before shipment.



Why Work with ULP?

12 Years of Foreign Trade Experience

ULP has 12 years of foreign trade experience supporting international B2B customers with product specifications, customized packaging, order coordination and export requirements.

3,500㎡ Production Facility

Our 3,500㎡ factory supports tissue converting, customization and packaging for household and commercial paper projects.

OEM & Private Label Support

From paper material and roll specifications to embossing and packaging, ULP supports customized toilet paper development for different markets and sales channels.

Multi-Category Tissue Supply

In addition to toilet paper, ULP supplies:

  • Facial tissue

  • Kitchen paper towels

  • Paper napkins

  • Paper hand towels

  • Toilet seat covers

  • Other household and commercial tissue products

This can help distributors and importers consolidate multiple product categories through one supplier.



What We Need for a Quote

For a faster and more accurate quotation, please provide:

  • Material

  • Ply

  • GSM

  • Sheet width and length

  • Sheets per roll

  • Roll diameter

  • Core diameter

  • Embossing requirement

  • Rolls per pack

  • Packaging format

  • Private label requirements

  • Estimated order quantity

  • Destination country or port

If you do not yet have final specifications, send us a reference product or tell us your target market, sales channel and price positioning. We can help identify a suitable starting configuration.



Frequently Asked Questions

What is custom toilet paper?

Custom toilet paper is manufactured according to a buyer's required material, ply, GSM, sheet size, sheet count, roll dimensions, embossing, packaging or branding specifications.

Can I customize the paper material?

Yes. Available material options can include virgin wood pulp, bamboo pulp, recycled pulp and mixed-fiber options depending on the required product configuration.

Can I customize the ply and GSM?

Yes. ULP supports different ply and GSM options to meet different requirements for softness, thickness, strength and target price.

Can the sheet count be customized?

Yes. Sheet count can be adjusted according to roll dimensions, packaging format and target market. The current product configuration supports a broad customization range.

Can I customize the sheet and roll size?

Yes. Sheet dimensions, roll diameter and core diameter can be adjusted according to production feasibility and project requirements.

Can you produce private label toilet paper?

Yes. ULP supports OEM and private label toilet paper projects, including customized product specifications and branded packaging.

Can you customize the embossing?

Yes. Edge, dot, floral and selected custom embossing designs can be discussed according to project requirements.

Can I use my own packaging design?

Yes. Customers can provide their own branding and packaging artwork for review before production.

Can I get samples before placing a bulk order?

Yes. Samples can be arranged so you can evaluate paper quality, dimensions, embossing and other product specifications before bulk production.

What is the MOQ for custom toilet paper?

MOQ depends on the paper specification, packaging, embossing and level of customization.

Standard products, custom specifications and fully private label projects may have different starting quantities, so we recommend sending your requirements for an accurate MOQ.

How long does production take?

Lead time depends on product specifications, order quantity, artwork approval and packaging requirements. A confirmed production schedule can be provided after all order details are finalized.

What information should I provide for a quotation?

Please provide material, ply, GSM, sheet count, sheet dimensions, roll size, embossing, packaging, estimated quantity and destination.

If you are unsure about some specifications, send us your target market or a reference product.



Looking for a Custom Toilet Paper Manufacturer?

Whether you are developing a new private label toilet paper range, sourcing for distribution or customizing an existing product specification, ULP can support your project from paper selection and roll configuration to packaging and bulk production.

Send us your target specifications, packaging requirements and estimated quantity to request a quotation or sample.

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